Business technology - the tools of our trade

Custom Intranet

We have developed a unique intranet application that automatically creates an electronic "job bag" for each project that we undertake. Unique project numbers and project log are assigned to each job, making it easy to track progress as it proceeds through the briefing, approval and distribution stages. The project log allows the team to share important information effectively. Each month - or sooner if required - the system generates an activity report showing the progress of the PR programme. These reports are emailed to clients at month end.

Online Project Office

Our intranet system also interfaces with our password-protected online client Project Office. When a project is added to our intranet, a corresponding entry appears in that client's project office; identifying the job using its unique project number and showing when delivery is expected. Each job has its own shared project area, allowing the team to review drafts, suggest images and share files relating it. Team members are alerted by RSS and/or email when new information is posted. Click here to find out about the benefits of our distributed working philosophy.

Media Database

At the heart of every PR company is its media list of contacts, magazines and journalists. Some PR companies use bought-in media lists which are sometimes unreliable or out of date. It is a fact that editors hate being bombarded with press releases that they consider to be inappropriate to their publications and some will blacklist PR companies that do. Consequently, at EIDO we do not use third-party lists but rely instead on our own research and experience to target the most appropriate publications for each story. Thanks to this, we enjoy a high "hit rate" for the stories we send out.

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