We are happy to support these great projects
Business technology - the tools of our trade
PR activity relies on effective administration. To keep our
administration as lean and efficient as possible, we have developed
some unique tools that allow us to increase both productivity and
||We have developed
a unique intranet application that automatically creates an
electronic "job bag" for each project that we undertake.
Unique project numbers and project log are assigned to each
job, making it easy to track progress as it proceeds through
the briefing, approval and distribution stages. The project
log allows the team to share important information effectively.
Each month - or sooner if required - the system generates
an activity report showing the progress of the PR programme.
These reports are emailed to clients at month end.
system also interfaces with our password-protected online
client Project Office. When a project is added to our intranet,
a corresponding entry appears in that client's project office;
identifying the job using its unique project number and showing
when delivery is expected. Each job has its own shared project
area, allowing the team to review drafts, suggest images and
share files relating it. Team members are alerted by RSS and/or
email when new information is posted. Click here
to find out about the benefits of our distributed working
||At the heart
of every PR company is its media list of contacts, magazines
and journalists. Some PR companies use bought-in media lists
which are sometimes unreliable or out of date. It is a fact
that editors hate being bombarded with press releases that
they consider to be inappropriate to their publications and
some will blacklist PR companies that do. Consequently, at
EIDO we do not use third-party lists but rely instead on our
own research and experience to target the most appropriate
publications for each story. Thanks to this, we enjoy a high
"hit rate" for the stories we send out.
A new PR solution
for a new business world
our enquires page
to find out more.