Why do we think it's important?
Public relations is a powerful communications
tool. But one that carries ethical and professional responsibility.
Membership of a professional body such as the Chartered Institute
of Public Relations provides the foundation for that responsibility.
About the Chartered Institute of Public Relations
Founded in 1948,The Chartered Institute
of Public Relations (CIPR) is the UK's leading public relations industry
professional body with over 9000 members. The CIPR aims to provide
a professional structure for the practice of public relations and
the advancement of professional standards.
The CIPR is the largest
association of its kind in Europe, a member of the European PR federation
CERP (Confederation Europeenne des Relations Publiques) and a founding
member of the Global Alliance for Public Relations & Communications
Membership of the CIPR is on an individual,
not corporate, basis. All our account directors and associates are
full members. Membership assessment is rigorous and is based on
educational qualifications and experience, ensuring high standards.
All members of the CIPR are required to adhere to a Code
of Conduct which is also incorporated in our standard terms
of business, giving our clients the assurance of our commitment
Other professional bodies
As well as a firm commitment to the Code
of Conduct laid down by the CIPR, we also adhere to the professional
guidelines of other bodies such as the Chartered
Institute of Marketing and the National
Union of Journalists.
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