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Why do business in Europe?

Europe is one of the world's biggest importers of manufactured goods. But its mix of diverse languages and cultures can make it a difficult place to market. But with our background in both industry and cross-cultural communications, we are the perfect choice to help guide Asian engineering, electronics or industrial businesses wishing to develop strong trade links with Europe.
PR offices in London and Tokyo

Europe offers opportunities

Europe is a key market for manufactured goods and services, with €97,383 m of imports from China alone in 2009 - more than 3 times that of its next biggest trading partner, the US. Within the EU, nearly 75% of all this trade is conducted within five key markets
  • Benelux 19.6%
  • Germany 19.6%
  • UK 13.6%
  • France 10.6%
  • Italy 10.3%

Europe is also home to some of the world's fastest growing economies, such as Turkey at 4.5% pa and Estonia at 3.8%. Fast-growing economies provide excellent opportunities to gain first-mover advantage.

How we can help your business

Approaching these markets requires the ability to communicate effectively. This requires far more than just the ability to speak the language. Building strong links with new markets means building trust and credibility. That's why our experience of business, industry and the European market is such a powerful tool for Asian businesses wishing to promote themselves effectively in the European arena.

We understand technical topics and how to write about them. You can be sure that the important technical features of your product or service will be properly emphasised. As specialists, we write with an authority and credibility that non-technical agencies simply cannot equal. But above all, we know how to make sure that message travels effectively across cultural and language barriers.

 

Services we offer

  • Market research and customer surveys
  • Technical translation & editing of marketing material into major European languages
  • Full writing service for press releases, case studies and marketing materials
  • News distribution via our own network of journalists and publications
  • Consultancy services - marketing strategy, communications and language coaching
We can help you reach out to new markets - Visit our enquires page .
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